May 23, 2017
“We try and show people the whole lifestyle; you can drink a juice and it will help you, but if you eat terrible food all day and then drink one juice after, it is not going to ‘cure’ you.”
Urban Remedy’s succulent lined San Rafael location is the perfect grab-and-go place for a freshly pressed juice or lettucey bite for lunch. Upon entering the doors of the brightly lit store, I was immediately struck by how busy the small space was. An impressive array of moms on the run, students out with friends, and uniform-clad athletes bustled around in a pre-lunchtime frenzy; picking out their kale-based lunches, sipping on vibrantly colored juices, or chatting with the employees. Even a few young kids, no older than eight, were browsing through bottles of raw cocoa, cashew-nut smoothies like they were out getting milkshakes. I had not expected such a community vibe, as many similar “juice shops” or “alternative-eating cafe’s” around Marin are fairly pretentious. Instead, Urban Remedy’s light atmosphere was refreshingly inclusive, a trait that I found to be infectious. Melissa, the store manager, more than happily offered to answer all of my questions, and passionately spoke towards the health benefits of Urban Remedy’s food.
“Everything is anti-inflammatory and low glycemic. We don’t have any refined sugars in our products. We use lots of foods such as turmeric, which is an anti-inflammatory, and nuts, which all have lots of minerals and healthy fats,” she repeated, walking around the storefront. As she spoke, Melissa continually pulled out specific products and offered me free samples of everything. I could tell that she was not only confident about the nutritional value of the food but also it’s flavor and quality.
“We just started selling clean sustainable animal proteins that are all humanely raised. Carrots are good for our liver and cleansing our kidneys. Even our cacao has antioxidant properties.”
Urban Remedy’s Vogue Magazine approved, Cindy Crawford-endorsed meal programs claim to give their followers the ability to cleanse out toxins, kick start their nutrition, and get on the path to a healthier lifestyle. Melissa ensured to me that indeed each meal program lived up to their enticing claims, and described how finding Urban Remedy transformed her own personal health;
“I had just been diagnosed with autoimmune thyroid disease. I was 30 and my doctors wanted to put me on medication for the rest of my life. There had to be a better way, so I began looking into foods that helped support thyroid… I just dove right into medicinal foods and exploring their properties! Urban Remedy had just opened up right by my house, so I started just trying our products and learning that our food is actually based around medicinal foods and healing ingredients. The food programs and juice cleanses we offer have completely changed my life and my health.”
Urban Remedy’s newest program, titled the “Metta-morphosis,” will provide you with three days of juices, soups, and salads delivered to your door to revitalize your soul with Plant-based organics and a nourishing 1,300 calories. The $220, three-day program also includes a daily meditation plan and online fitness instruction to holistically “revitalize your body, refocus your mind and rejuvenate your spirit” guide and access to an exclusive online community of other fellow cleansers.
“We also have juice cleanses and meal kits designed to help people do detoxes and such. We just try and fill people up with nutritious things, so that way they won’t have to reach for the unhealthy things. We are really big on clean eating, so we use no pesticides or chemicals at all. We want to build a good relationship with the community and promote a balanced lifestyle for people.”