Chad Kahiaina: Four Seasons of Tourism

May 23, 2017

The Bay Area is one of the most frequented travel destinations in the US, being home to an array of renowned scenic attractions, restaurants and tourist activities. Mass tourism in the Bay Area has led to a huge job market, where an estimated 200,000 residents work in tourism-related jobs. Thirty-two-year-old Chad Kahiaina falls amongst this surplus of workers, being employed as a receptionist at the Four Seasons hotel in San Francisco for the past seven years. With approximately 25 million tourists visiting the Bay Area annually, Kahiaina has tourism to thank for his line of work: “If it weren’t for tourism, I wouldn’t have a job… I think tourism is necessary for any city, it creates productivity that keeps everyone employed, especially when you work in a hospitality industry.” Despite the role that tourism plays in Kahiana’s daily life, he claims that “besides when I’m at work, I don’t really notice it. They [tourists] usually just blend into the crowd for me, but maybe that’s because I don’t go to many touristy places.” But, what Kahiana doesn’t recognize is that his job at the Four Seasons puts him a mere ten minutes from Fisherman’s Wharf, the Embarcadero and AT&T Park, three of San Francisco’s most tourist filled hubs. Although he may not realize it, by living in San Francisco Khaiana is immersed in a visitor’s world. For Khaniana however, he has the privilege of calling this alluring city home: “I love the Bay Area… as of right now, I can’t imagine living anywhere else.”

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